Podcast Episode 324: Launching New Patterns & A New Brand

Today we’re talking about HOW things are made but, it’s a twist! Instead of the act of knitting or projects, we’re going to be sharing how patterns are designed and how our sister company, WeCrochet was born! 

Stacey and Lee have spent years designing patterns and working with designers on the behind the scenes process of pattern creation. Whether you’re interested in dipping your toe into the design world or want to gain new insight and appreciation for the complex and beautiful work that goes into pattern creation, this segment is a must listen. 

We invite Sara Dudek, the brand manager from WeCrochet on to our podcast to talk about our brand new sister brand! Knit Picks has long been a home for knitters and we wanted to grow to include a home JUST for crocheters. Learn about what’s new in crochet (spoiler alert, SO MANY THINGS!) and get inspired to pick up your hooks and explore crochet.com.

As always… happy crafting!

Have a question? Want to talk about something you’re working on? Make sure to call in, ask, and just say hi! Drop us a line at 360-334-4847 and record your message, we’ll be checking our voicemail often and might be using your messages in future podcast episodes. We really love hearing from you. You can also record a Voice Memo on your phone and send that audio file to podcast@knitpicks.com

Listen on Apple Podcasts

Featured image includes:

Onyx Yarn Swift
Black Mango Yarn Bowl
Radiant Needles 
Premium Blocking Mats 
Yarn featured is Simply Wool Worsted in Winkle
Sweater is Olympic Pullover

Mentioned in this Episode:

Designer page, includes links to IDP and to current calls for submissions
Knit Picks Exclusive Books
Knit Picks Exclusive eBooks
Knit Picks Exclusive Patterns
Design with us! page
Indy Pattern Designers’ Resources ravelry group
Lee’s knitting patterns


0:00 Introduction with Hannah
1:09 Stacy and Lee talk about the process of knitting patterns from idea through to publishing
22:54 Hannah talks to Sara about the new brand for crocheters, WeCrochet
38:07 Credits with Hannah