I love dreaming up new ideas to show off all of our gorgeous yarn! At least one yarn line each catalog cycle needs an updated photo to represent the family for the year so I keep a sketchbook full of ideas.
We have a small stockpile of backgrounds that I rotate through, some cycles I’m all about our recycled barn wood boards and others are all about the concrete floor in our warehouse of all things!
We almost always use soft, naturalistic light because it shows off the texture and shine of each skein and gives the photo a dreamy quality. Our photographer Amy is a pro when it comes to lighting our little scenes in our little set up here at the offices! Whenever we can, we take advantage of our photo locations during our pattern collection shoots. 
Now it’s your turn! Ready to try your hand at it? Today, we’re pleased to announce our “Yarn Glam” Instagram Contest—a chance for you to share your creative eye for yarn beauty, and maybe win a delightful $100 Knit Picks gift card in the process!
Here are the rules:
1.) Follow @knit_picks on Instagram.
*Don’t have an account yet? Instagram is a fun photo sharing network for smartphone users (that’s easy to join)—and for those who don’t have smart phones, fear not; we have plenty more fun contests planned for 2014 on our blog and other social media channels!
2.) Take a photo of an arrangement of yarn; our only requirement here is that it be Knit Picks yarn only!
*A tip for success: The more thoughtfully composed your photo is, the better—beauty is nothing without uniqueness, after all!
3.) Tag your photo with both #knitpicks and #yarnglam; essentially, this will help us find your entry.
* Please specify the Knit Picks yarn type (and color, if you can!) in the description.
On February 19th, we’ll pick a winner and two runners-up to receive a $100, $50 and $25 Knit Picks gift card, respectively. The winning photos will also get the glory of being featured in one of our weekly KP emails.
An important note: Please limit yourself to three separate photo entries! The exact contest deadline is February 19th at 5pm PST; entries will be judged on adherence to these contest rules, as well as beauty, humor and other such ineffable qualities.
Good luck, all!
Details: Contest ends February 19th 2014 at 5pm PST. Entries must follow the above-listed requirements to be eligible to win; photos posted on the blog or social media channels other than Instagram are not considered acceptable entries. Winning entries may be shared by Knit Picks on social media sites (Instagram, blog, Facebook, Twitter, Pinterest) as well as in weekly emails.
